How to measure LinkedIn engagement
August 17, 2020
Do you know how to measure the engagement on LinkedIn?
LinkedIn is the world’s largest professional network on the internet, a platform that you can use to find a job and build new professional contacts. If you don’t use LinkedIn to share news or boost your brand yet, you are missing a great opportunity that social media is bringing to you.
WHAT IS LINKEDIN?
LinkedIn is a social network that was fundamentally created with an aim towards professionals. It was founded in 2002 and now has over 500 million members worldwide. Microsoft has recently bought LinkedIn. This platform can help you build business and professional relationships and make your brand becomes a reference in its sector.
Taking some distance from Facebook or Twitter, on LinkedIn you will find companies and professionals’ profiles from every sector. It’s the favorite social platform amongst recruiters, jobseekers and companies/freelancers in search of new business opportunities.
LinkedIn is a scary monster to undertake. Many people use it, but it’s difficult to understand. A lot of the content there is typically work-oriented, mainly a significant focus on personal development.
People are interested in personal advancement, but everyone is sharing this type of content.
Your LinkedIn plan may need a change. Analytics, especially engagement might be the key. Engagement rate is an especially important metric for brands on LinkedIn given how hard it is to get an audience on the network.
How To Calculate Your LinkedIn Engagement Rate?
LinkedIn doesn’t present the calculation of the engagement rate on the platform. There are some different ways to measure the engagement rate:
Manually, examining the interactions that your followers had with your posts by yourselves. We can find out how many likes, comments or shares we receive to decide whether we are on the right track or not.
Using LinkedIn Analytics. Still, the info given is not impeccable, and it’s hard to understand.
LinkedIn Engagement Rate Formula
There are many formulas to estimate the engagement rate. You can adapt the formula that suits you best as far as you continuously use the same formula to be consistent. Here you can find the standard formula to measure engagement on LinkedIn.
Start calculating and preparing your social media strategy for LinkedIn. Aside from the opportunity of finding a new job within this platform, you can enhance the engagement and become a LinkedIn professional.
Please check out our previous blog about "Why my Instagram Direct message Disappeared".
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